Category: Channel: CMO Zone

Don’t take it from us. Here’s what SMX attendees say!

Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth tactical nuggets you’ll implement to launch or improve your marketing efforts. Search Marketing Expo – SMX® East is an intense, 2-day search marketing deep dive. You’ll learn...

/ August 29, 2018

Marketing Day: Podcasting on the rise, YouTube profiles, Facebook tests new ways to connect & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to find good writers and other content marketing struggles Aug 28, 2018 by Jessica Foster...

/ August 28, 2018

Marketing Day: Forrester report, happy birthday email marketing, best MarTech rates & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Secure your seat at MarTech! Best rates expire Saturday Aug 27, 2018 by Marketing Land Marketing...

/ August 27, 2018

Secure your seat at MarTech! Best rates expire Saturday

Marketing technologies and operations are maturing at lightspeed. It’s no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off,...

/ August 27, 2018

Marketing Day: Facebook gets new CMO, new report from MarTech Today & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The ultimate guide to using Bing Webmaster Tools – Part 4 Aug 24, 2018 by Christi...

/ August 24, 2018

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide

The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of...

/ August 24, 2018

Marketing Day: Facebook bans app, rolls out new tool, teen survey & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The worlds of brand and trade marketing need to unite Aug 23, 2018 by Andrew Waber...

/ August 23, 2018

Marketing Day: Facebook removes 5K filters, MarTech conference, chrome browser update & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Chrome browser to update to material design ‘across all operating systems’ Aug 22, 2018 by Greg...

/ August 22, 2018

The next level of marketing maturity on stage at MarTech this October

I’m going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid...

/ August 22, 2018

Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming Aug 21, 2018...

/ August 21, 2018