Category: Channel: CMO Zone

Marketing Day: Supreme Court reversal, Facebook cryptocurrency ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Supreme Court reversal on state sales tax deals major blow to e-commerce businesses Jun 27, 2018...

/ June 27, 2018

Marketing Day: SMX East agenda, Facebook event tracking, Squadhelp & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile is taking over the customer journey Jun 26, 2018 by Brian Solis Contributor Brian Solis...

/ June 26, 2018

You’ll love what the SMX East agenda has to offer

I don’t have to tell you that 2018 has been a busy year, with new technologies like voice search and a mobile-centric focus gaining a stronger foothold in the SEO world, not to mention the dramatic adaptations advertisers will need...

/ June 26, 2018

Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Content optimization vs. SEO — What’s the difference? Jun 25, 2018 by Digital Marketing Depot Keyword...

/ June 25, 2018

Marketing Day: Facebook’s latest data faux pas, YouTube creator updates & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s latest data faux pas: app analytics reports are sent to the wrong peopleJun 22, 2018...

/ June 22, 2018

Craving some SEO & SEM insights? Come to SMX East

Attending Search Engine Land’s SMX® is a great way to sharpen your search marketing skills, connect with like-minded professionals and gain tons of actionable SEO and SEM insights that can help take your company and career to a new level...

/ June 22, 2018

Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook takes fight against fake news to more countries & ups machine learning efforts around bad...

/ June 21, 2018

Marketing Day: Messenger now has video ads, Adwords tools for YouTube ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 2018 paid search benchmark report from Adthena — How do you compare? Jun 20, 2018 by...

/ June 20, 2018

Marketing Day: Facebook opens Watch, Unilever says no to paid followers & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook opens up Watch to creators & adds video features to take on YouTube Jun 19,...

/ June 19, 2018

B2B marketers must prove contribution to revenue

Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based...

/ June 19, 2018