Category: Channel: CMO Zone

Unite your team at SMX West! Save big on SEO & SEM training with group rates!

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than...

/ January 4, 2018

Marketing Day: Link resolutions, DialogTech buys Swydo & Amazon product pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 18 link resolutions for 2018 Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us...

/ January 3, 2018

Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMART goals for SEO Jan 2, 2018 by Marcus Miller How can you set and achieve...

/ January 2, 2018

Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three things marketers must do to better serve customers in 2018 Dec 29, 2017 by Matt...

/ December 29, 2017

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media...

/ December 29, 2017

Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: On Facebook, viral reach for branded-content ads eclipses standard ads Dec 28, 2017 by Tim Peterson...

/ December 28, 2017

Marketing Day: Local sponsorship campaigns, CMOs in the know & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Unique international trends require a unique marketing approachDec 27, 2017 by Brendan McGonigle Trends and interests...

/ December 27, 2017

CMOs in the know: Our top 10 Marketing Strategies columns of 2017

As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what worked and what didn’t in the industry will help both you and your...

/ December 27, 2017

Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The enterprise business of SEO: Communicating to the C-suite Dec 26, 2017 by Jim Yu Columnist...

/ December 26, 2017

Marketing Day: Leveling up attribution, a message to email marketers & the future of AI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 things SEO professionals should do consistently Dec 22, 2017 by Jeremy Knauff Columnist Jeremy Knauff...

/ December 22, 2017