Category: Facebook

Spredfast launches Vault to better control access to brands’ social accounts

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general posting, that access can be handled through a social media management platform like Spredfast or Sprinklr, which communicates with...

/ May 23, 2018

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed...

/ May 18, 2018

Facebook’s dynamic ads for auto dealerships get new lead-gen features

Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a...

/ May 16, 2018