Category: Facebook

How Facebook’s video ads’ watch time compares across formats

A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is...

/ January 5, 2018

IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year

The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1 billion, compared with $32.7 billion a year ago. In the second quarter, they were $20.8 billion. Revenues were almost equally divided...

/ December 20, 2017