Category: Amazon

Amazon launches a dozen new devices to put ‘Alexa everywhere’

At a hardware event yesterday, Amazon introduced a number of updated or new Echo devices and a range of appliances with Alexa integrated. There are three categories of devices now: Echo devices, Echo companion devices and new Alexa-powered smart appliances....

/ September 21, 2018

The EU’s Competition Commissioner is investigating Amazon

Margrethe Vestager, the European Union’s competition commissioner, said on Wednesday that the oversight agency is looking into Amazon’s business practices. Why? While acknowledging that hosting third-party merchants provided a benefit for smaller businesses and collecting data had legitimate uses such...

/ September 19, 2018

5 ways to leverage real third-party purchase intent

A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a decade or so ago. Untethered from the constraints of physical location, Amazon has made it possible for many of...

/ September 19, 2018

Amazon now 3rd-biggest digital ad seller in US

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only represents 4.1 percent of US digital ad spending. In surpassing Oath and Microsoft, Amazon is now the front-runner...

/ September 19, 2018

Survey surprise: 90% of consumers report being brand loyal

The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking. Just over 90 percent of respondents (out of 2,000 consumers)...

/ September 19, 2018

Amazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sell

Amazon has launched Storefronts as a new section of the e-commerce platform dedicated exclusively to U.S. SMBs featuring more than 1 million products from 20,000 U.S. SMBs organized across 25 different product segments. The company is kicking off the launch...

/ September 17, 2018

Report: Retailers should invest in better service, faster checkout for stores

The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been...

/ September 14, 2018

Adobe: 47% of smart speaker owners using device in shopping process

After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart...

/ September 11, 2018

Amazon streamlines ad products under new Amazon Advertising brand

Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on...

/ September 5, 2018

Take our Amazon advertising survey — Enter to win a ticket to SMX

Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for...

/ August 29, 2018