Category: Amazon

Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The boosters, industry insiders and developers, see the social benefits, while detractors only half-jokingly predict Terminator-style dystopian futures. Could both be...

/ May 25, 2018

How to get the most out of your purchase of ads on Amazon

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads...

/ May 23, 2018

Report: Google Home beats Amazon Alexa in Q1 global device shipments

According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and...

/ May 23, 2018

What negative SEO is and is not

Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will show how negative search engine optimization (SEO) has an effect on links, content and user signals. Definitions Positive SEO under...

/ May 22, 2018

The story of data, Part 2: Where are we now?

Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in an era of personalization that started...

/ May 16, 2018

Amazon poised to launch new retargeting ad product — [report]

Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg...

/ May 15, 2018

Has Amazon ended its Google Shopping campaigns?

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down...

/ May 7, 2018

3 lessons learned from 365,000 Amazon furniture & home goods product pages

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after analyzing more than 365,000 furniture and home goods product pages on Amazon as part of my...

/ April 25, 2018

Reports: Fake reviews are a growing problem on Amazon, Google

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying...

/ April 25, 2018

Jeff Bezos confirms Amazon now has more than 100M Prime members

Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped...

/ April 19, 2018