Category: Amazon: Amazon Echo

Report: Smart speaker ownership driving voice adoption on smartphones

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over...

/ July 20, 2018

Is your marketing platform really intelligent?

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways:...

/ June 5, 2018

Voice agents and interfaces will require many new marketing strategies

The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web...

/ April 19, 2018

Report: Amazon grabs Ring for more than $1B

Amazon is buying smart home security company Ring. The deal terms were not publicly disclosed but are being estimated at more than $1 billion. Amazon was an investor in Ring. Geekwire reports that Amazon will likely leave Ring to operate...

/ February 28, 2018

In (partial) defense of Apple’s HomePod

Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized for several flaws. The consensus of the criticism basically...

/ February 14, 2018

Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into...

/ January 3, 2018

Report: Google to reabsorb Nest to better compete with Amazon in smart home market

According to a report in The Wall Street Journal, Google is considering bringing its smart home device unit, Nest, back under the Google umbrella. Nest was acquired in January 2014 for roughly $3.2 billion. Nest became part of Google’s “other...

/ November 30, 2017

Has Apple already missed the smart speaker market?

With the recent news that Apple’s HomePod smart speaker wouldn’t ship until next year, the company is missing the critical holiday shopping season. This is a potentially momentous decision. Apple released a statement saying it needed “a little more time...

/ November 29, 2017

PullString drops text-based chat for voice conversations in its new platform

The base of Amazon Echo, the smart speaker home of voice agent Alexa In September of last year, PullString announced its Author platform for developing text-based chatbots. A few months after the launch, the firm added the ability to create...

/ November 17, 2017

Voice search: Content may be king, but context is queen in the new voice-first world

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with tens of millions of voice-enabled home devices projected to be...

/ November 16, 2017