Category: Amazon: Amazon Echo

Adobe: 47% of smart speaker owners using device in shopping process

After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart...

/ September 11, 2018

Report says Google to launch own smart display in time for holidays

Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the device fails to live up to the promise of a “smart speaker with a screen.” With...

/ August 17, 2018

Who’s really winning the smart speaker market, Amazon or Google?

Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been...

/ August 16, 2018

Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?

Roughly a year ago, Amazon and Microsoft announced that they each would be integrating their respective digital assistants into the other’s platform and devices. Alexa becomes available on Windows computers (and Cortana-powered smart speakers), and Cortana will be available through...

/ August 16, 2018

Report: Google continues to gain global smart speaker share

Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company...

/ August 15, 2018

Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent

Are people misrepresenting their virtual assistant behavior in surveys? Multiple consumer studies released over the past two years have found significant numbers of smart speaker owners are engaged in “voice commerce.” However, a new report, based apparently on internal Amazon...

/ August 8, 2018

Apple’s HomePod makes modest gains against Echo, Google Home [Report]

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now says that Apple’s device has 6 percent of the US...

/ August 3, 2018

Report: Smart speaker ownership driving voice adoption on smartphones

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over...

/ July 20, 2018

Is your marketing platform really intelligent?

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways:...

/ June 5, 2018

Voice agents and interfaces will require many new marketing strategies

The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web...

/ April 19, 2018