Category: Mobile Marketing

Report: Google Home beats Amazon Alexa in Q1 global device shipments

According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and...

/ May 23, 2018

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better...

/ May 23, 2018

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising...

/ May 18, 2018

Why your media decisions matter for campaign location attribution

Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that means the location data industry desperately needs more standardization and transparency to inspire that trust. For...

/ May 17, 2018

Australian privacy regulators examining Google’s Android location-data collection

European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a...

/ May 15, 2018

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding...

/ May 11, 2018

Android P: AI inside and simplification outside

Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose...

/ May 9, 2018

Google announces ads updates for app developers at Google I/O

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year....

/ May 8, 2018

Google betting its Assistant can close the wearables gap with Apple

Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap. Android-based smartwatches historically have offered a weaker user experience than Apple Watch, though their third-party ecosystem of designs...

/ May 4, 2018

Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion...

/ April 26, 2018