Category: Mobile Marketing

Amazon launches a dozen new devices to put ‘Alexa everywhere’

At a hardware event yesterday, Amazon introduced a number of updated or new Echo devices and a range of appliances with Alexa integrated. There are three categories of devices now: Echo devices, Echo companion devices and new Alexa-powered smart appliances....

/ September 21, 2018

Report: Connected TV impressions have grown 106 percent since 2016

For decades marketers have dreamed of “addressable TV,” with ads that could be customized or targeted to specific groups. While there were some limited experiments with conventional cable TV over the years, the addressable era is now upon us with...

/ September 17, 2018

To demystify location data, Unacast offers ‘Clear View Transparency Pledge’

Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store...

/ September 13, 2018

Adobe: 47% of smart speaker owners using device in shopping process

After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart...

/ September 11, 2018

Virtual reality enters its ‘trough of despair’ as shipments decline

According to analyst firm International Data Corporation (IDC), global shipments of virtual reality (VR) headsets were down about 34 percent year over year in the second quarter. The company put a brave face on the decline, saying, “IDC expects this...

/ September 6, 2018

Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality

The throttling has begun in earnest. According to a report from Bloomberg based on a study from Northeastern University and the University of Massachusetts, telecom companies have taken advantage of the end of net neutrality to begin slowing delivery of...

/ September 4, 2018

Google expands Assistant device network, adds polyglot support

Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is expanding multilingual support and announcing a raft of new partners. Among the laundry list of announcements, users will now...

/ August 30, 2018

Survey: Teens cutting back on mobile screen, social media time

According to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much. The study finds that those between 13 and 17 are consciously trying to reduce their screen...

/ August 23, 2018

Chrome browser to update to material design ‘across all operating systems’

Based on Google Chrome enterprise release notes, The Verge reported that Google’s browser will get a “new design across all operating systems.” That will bring material design aesthetics to all platforms. The design changes reportedly will be most pronounced on iOS,...

/ August 22, 2018

Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking

A California resident named Napoleon Patacsil has filed a lawsuit against Google in federal court (Patacsil v. Google, Inc.) seeking class action status. The suit alleges personal injuries in the form of various California privacy violations stemming from “surreptitious monitoring”...

/ August 21, 2018