Category: Machine Learning & Artificial Intelligence

Working with an AI vendor: How marketers can take the leap

If you’re a marketer in 2018, it’s likely you’ve at least thought about using artificial intelligence to power automation in your company. How can you not, given the hype. But what must marketers know before taking the leap? “I think...

/ September 18, 2018

IBM Michael Trapani: AI may never understand a great meal, but it understands performance

“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October. Like a good sidekick, artificial intelligence (AI)...

/ August 30, 2018

[24]7 launches ‘emotional intelligence’ for its virtual agent

What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can offer a few words of consolation — and then pass the conversation on to a human agent. The...

/ August 23, 2018

Why AI for PR may be different than AI for marketing

Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving...

/ July 30, 2018

Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it

Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud, propelled by two acquisitions also unveiled today. One of the new purchases is FeedbackNow, which makes physical buttons and...

/ July 11, 2018

The Trade Desk launches its ‘Next Wave’

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new level of...

/ June 27, 2018

Squadhelp adds AI to help invent successful brand names

Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups. Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which...

/ June 26, 2018

Salesforce adds Interaction Studio, integration with Google Analytics 360

Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions across clouds. Unveiled on Wednesday at the company’s Connections event in Chicago, they include: A Marketing Cloud integration with Google...

/ June 14, 2018