Category: Machine Learning & Artificial Intelligence

Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it

Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud, propelled by two acquisitions also unveiled today. One of the new purchases is FeedbackNow, which makes physical buttons and...

/ July 11, 2018

The Trade Desk launches its ‘Next Wave’

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new level of...

/ June 27, 2018

Squadhelp adds AI to help invent successful brand names

Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups. Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which...

/ June 26, 2018

Salesforce adds Interaction Studio, integration with Google Analytics 360

Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions across clouds. Unveiled on Wednesday at the company’s Connections event in Chicago, they include: A Marketing Cloud integration with Google...

/ June 14, 2018

The story of data, Part 5: Where are we going?

Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future...

/ June 6, 2018

Is your marketing platform really intelligent?

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways:...

/ June 5, 2018

The story of data, Part 4: Will it ever be truly secure?

As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been consumed with news stemming from revelations that data firm Cambridge Analytica used data from Facebook...

/ May 31, 2018

Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’

With the recent acquisition of Semantic Machines, Microsoft is bolstering its commitment to conversational artificial intelligence (AI). David Ku, Microsoft corporate vice president and chief technology officer for AI and research, announced the news on Monday. Microsoft says that the Berkeley-based...

/ May 22, 2018