Category: Martech: Predictive Marketing

Salesforce adds Interaction Studio, integration with Google Analytics 360

Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions across clouds. Unveiled on Wednesday at the company’s Connections event in Chicago, they include: A Marketing Cloud integration with Google...

/ June 14, 2018

Nebula Genomics readies a marketplace to sell a precious dataset: You

Your medical and health history may become more than just a blueprint for your doctor’s actions, if a new partnership succeeds. Nebula Genomics and Longenesis have partnered to create a new blockchain-based marketplace that will market and sell genomic, clinical...

/ June 4, 2018

The rise of voice technologies means new opportunities for podcasting

In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over last year. So it’s no surprise then that as...

/ March 5, 2018

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence,...

/ December 4, 2017

Infutor launches a propensity marketplace of consumers interested in buying cars

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources...

/ October 27, 2017