Category: Channel: SEM

Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable...

/ July 16, 2018

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. It’s easy to start being glib about...

/ July 11, 2018

How to use Quora ads for big results in every step of the funnel

It’s been a fast year. Quora Ads just recently celebrated its one-year anniversary since launching to the public. I was lucky enough to get in on the beta in early 2017 and have been a huge fan of the platform...

/ July 9, 2018

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to...

/ July 5, 2018

How to take advantage of strategic PPC audience targeting

Audiences are the dotted lines that have the potential to connect nearly all of our digital channels. Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels....

/ June 29, 2018

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganized to better reflect their...

/ June 28, 2018

Turning Your Data Into Compelling Stories – SMX Advanced Recap

This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth Consulting Bill started the session by sharing experiences he’s had in trying to sell stories about his data. To be effective...

/ June 21, 2018

2018 paid search benchmark report from Adthena — How do you compare?

A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence...

/ June 20, 2018

Ask the #SMXpert: Smart B2B SEM Tactics

The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really Smart Tactics” session held during Search Marketing Expo (SMX) West 2018. Intro Challenges facing business to business (B2B)...

/ June 20, 2018

LiveRamp brings its search targeting to Bing Ads

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service....

/ June 15, 2018