Category: Facebook: Mobile

Attention + intensity: Tips for navigating the new age of media strategy

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of...

/ May 11, 2018

Native will dominate display spending in 2018

According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this shift. Amazon...

/ April 11, 2018

Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary...

/ April 6, 2018

BlackBerry sues Facebook, claims messaging apps infringe multiple patents

BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various messaging tools, including WhatsApp, are using and infringe BlackBerry’s intellectual property. Reportedly, the companies were involved in licensing discussions, which didn’t...

/ March 7, 2018