Category: Facebook: Advertising

Finally! The 800 million ways Facebook gets serious about local business

For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With 2 billion monthly users, the world’s largest social media network could potentially become a powerful platform for people to...

/ June 14, 2018

Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called...

/ June 13, 2018

Facebook launches tool to let users rate advertisers’ customer service

tanuha2001 / Shutterstock.com Facebook has launched a new “Leave Feedback” tool for users to rate their experiences with businesses whose ads they have clicked on. Facebook says it will alert businesses that receive a high volume of negative feedback via...

/ June 12, 2018

Ask the #SMXperts series — Advanced audience targeting

The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator...

/ June 8, 2018