Category: Blockchain

MetaX launches a blockchain-based whitelist of websites

Santa Monica, California-based MetaX has created a blockchain-based platform for applications geared toward solving some of digital advertising’s problems. In June of last year, it launched adChain, an open protocol to provide a permanent record of ad transactions. In December,...

/ May 2, 2018

NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing...

/ April 23, 2018

Bottos launches a marketplace for data to train AI models

Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the...

/ April 20, 2018

DigitalBits launches open-source blockchain-based marketplace for loyalty points

All those points and rewards that consumers have accrued with credit cards, air miles programs and coffee shop purchases might become more valuable soon. Their value — or at least their versatility — could get a boost if The DigitalBits...

/ March 20, 2018

Evident Proof launches blockchain-based service for ‘immutable proof chains’

For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling points. This “breadcrumb tracking” has lots of uses, including ad tech verification and supply chain management. Now, a Gibraltar-based...

/ March 14, 2018

The IVEP Association is readying an ambitious new smart video platform for web and TV

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens....

/ February 26, 2018

Mobiquity launches a blockchain layer for maintaining a data trail

Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners. But mobile location data intelligence service Mobiquity Networks has launched a blockchain layer for its platform — and...

/ February 22, 2018

Forrester report: Here are the biggest myths about blockchains

It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution to ad tech transparency, financial instability, personal data security and many of the other problems...

/ February 20, 2018

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing...

/ February 12, 2018