Category: Blockchain

Gartner’s Andrew Frank: Third-party validation of brands, content is coming

In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How...

/ September 12, 2018

Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

Aivon’s depiction of how its new token-based community will work Metadata is the Achilles heel of video. These shorthand textual descriptions can be employed for more detailed searching, classification or other organizing, but, when scale is required, machine-generated metadata has...

/ August 14, 2018

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations....

/ July 30, 2018

IAB Tech Labs launches blockchain-analysis pilot program

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real...

/ July 20, 2018

IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech

A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip, Kochava and MetaX. And now a new ad-focused blockchain consortium has recently been announced this month by...

/ July 12, 2018

Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.” The effort actually involves several separate...

/ June 22, 2018

Evrythng launches a blockchain-utilizing orchestration hub for consumer products

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and granting rewards. But, with a few emerging exceptions, those visions have largely been on paper so far. Internet of Things platform Evrythng is now out...

/ June 19, 2018

NYIAX partners for the first outside instance of its patent-pending asset exchange

Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading...

/ June 15, 2018

A new report bursts the blockchain bubble

A new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain – Thematic Research” [fee required], argues that the new technology’s bubble “will burst in the next two years [and] will...

/ June 12, 2018

The story of data, Part 4: Will it ever be truly secure?

As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been consumed with news stemming from revelations that data firm Cambridge Analytica used data from Facebook...

/ May 31, 2018