Category: Branding

Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option

Stella Artois, one of Anheuser Busch’s imported beer brands, is doing its best to hijack Apple’s media push today. The brand released a “Meet the Ultimate Connected Device” 60-second spot on YouTube and will be running a targeted distribution campaign...

/ September 12, 2018

Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign

Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos and prompted one Louisiana mayor to ban Nike products from city rec facilities. Even President Trump argued, “Nike is getting absolutely killed with...

/ September 11, 2018

Report: Traditional methods of personalization don’t work for millennials and Gen Z

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to...

/ August 14, 2018

The science of storytelling

“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of...

/ August 10, 2018

Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel...

/ July 31, 2018

It’s time for the brand promise to evolve. Again.

With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, with financial consequences for the misuse of EU consumer data. Here in the US,...

/ June 28, 2018

Why your marketing performance problem is really a measurement challenge

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But...

/ June 20, 2018

Building a brand strategy: Essentials for long-term success

When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed...

/ June 7, 2018