Category: Channel: Martech: Advertising

IAB Tech Lab launches aggregation service for ads.txt

A year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each domain or sub-domain owned by a publisher, indicates the only resellers, direct sellers or others...

/ May 14, 2018

Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve...

/ May 9, 2018

Two kinds of video ads help break through the dilemma of interruptive marketing

Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting ads. At a breakfast hosted by the Interactive Advertising Bureau (IAB) in New York City,...

/ May 9, 2018

Google rolls out new ID requirements for US political ads

Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political advertisers to provide a government-issued ID...

/ May 7, 2018

Four publisher groups to Google: Your GDPR proposal ‘severely falls short’

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to...

/ May 1, 2018

NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing...

/ April 23, 2018

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys...

/ April 12, 2018

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made...

/ April 6, 2018

IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience

The Interactive Advertising Bureau (IAB) unveiled its “Guidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within over-the-top television (OTT) environments,” according to the press release announcing the news. OTT environments include smart...

/ April 4, 2018

In eBay’s DOOH campaign, the weather plays a starring role

eBay has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. Three types of weather...

/ April 2, 2018