Category: Channel: Martech: Advertising

IAB Tech Labs launches blockchain-analysis pilot program

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real...

/ July 20, 2018

Perengo launches DSP optimized for recruitment ads

Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that purpose. Founded in 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering...

/ July 19, 2018

Clinch launches tool to dynamically generate ads for Instagram stories

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories, which it says is the first tool of...

/ July 17, 2018

IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech

A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip, Kochava and MetaX. And now a new ad-focused blockchain consortium has recently been announced this month by...

/ July 12, 2018

Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the...

/ July 3, 2018

Vistar launches online storefront for complete DOOH deals

Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like billboards, bus shelter displays and screens in taxis. Now, the New York City-based firm has launched what it describes as “the...

/ July 3, 2018

Is third-party data targeting more effective than contextual targeting?

Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and third-party data. To help answer that question, two...

/ June 29, 2018

The Trade Desk launches its ‘Next Wave’

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new level of...

/ June 27, 2018

AT&T buys ad exchange AppNexus

Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying programmatic ad marketplace AppNexus. “Ad tech unites real-time analytics and technology with our premium TV and video content,” AT&T Advertising and...

/ June 26, 2018

New report: Some ad campaigns are almost entirely robot traffic

If you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot traffic. That’s according to the first “Robot Traffic Report” (free, no registration) from New...

/ June 25, 2018