Category: Channel: Martech: Advertising

Contextual ads are back (again)

The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive content, in the modern practice of audience targeting, advertisers direct ads at users based...

/ September 18, 2018

Sizmek re-enters TV ad space with an Advanced TV Initiative

Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that includes connected, addressable and linear TV. What this means for Sizmek: In 2014, the Austin, Texas-based Sizmek...

/ September 18, 2018

Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads

Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs for non-targeted mobile ad inventory. That’s a key finding in a recent report from mobile ad platform Smaato, “Global Trends...

/ September 12, 2018

Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads

Innovation in audio ad formats doesn’t come around very often. Until now, just about the only variable has been how long they run, with :15s and :30s dominating the audio ad landscape. Today Pandora has changed that. The audio platform...

/ August 30, 2018

AdTheorent launches Relationship Targeting

AdTheorent’s visualization of its Relationship Targeting Many data providers have gone way beyond collecting info about a individuals’ behaviors and background, toward mapping the social graphs of that person’s housemates, friends and relatives. Ad tech firm AdTheorent is putting that social graph...

/ August 24, 2018

Viant adds purchase-based targeting for CPG ads

Viant, the Meredith Corporation-owned ad tech company, is out with additional ways that CPG (consumer packaged goods) advertisers can target consumers through learning their purchase patterns. The company’s solutions are powered by its newly expanded partnership with CPG-focused market research company...

/ August 23, 2018

CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer

Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases. If you visit the website of...

/ August 9, 2018

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of...

/ August 8, 2018

LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households. Now, the San Francisco-based firm is integrating its TV service with...

/ August 6, 2018

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the...

/ August 2, 2018