Category: Channel: Local

How the hospitality industry should approach online reviews and citations

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a...

/ September 17, 2018

To demystify location data, Unacast offers ‘Clear View Transparency Pledge’

Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store...

/ September 13, 2018

Report: Arizona attorney general investigating Google location tracking

Roughly a month ago AP reported that Google continues to collect location data when ‘Location History’ is turned off.  The company acknowledged this and subsequently updated its help pages to clarify for users. Google uses location data for a number of...

/ September 12, 2018

6 ways the August core algorithm update impacted local business

At Sterling Sky (my company), we only work in the small business (SMB) market, so we were particularly interested in seeing how Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth,...

/ September 7, 2018

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast-food, retail and tourism verticals. Pandora uses...

/ September 6, 2018

Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons why you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You...

/ August 6, 2018

Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel...

/ July 31, 2018

Apple Maps takes a step in the right direction

Over the years, Apple Maps has been widely regarded as a follower to Google Maps. It has never shaken its reputation as being an underwhelming tool beginning with a 2012 rollout that was so riddled with mistakes Tim Cook was...

/ July 24, 2018

Google My Business listings: 5 frequently asked questions

One of the best ways to get local rankings is by claiming and optimizing your Google My Business (GMB) listing. Not only does your Google My Business listing increase your chances of showing up in the Google Local 3-pack, but...

/ July 18, 2018

Do Google reviews impact local ranking?

In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back: We do not allow anonymous reviews today...

/ July 13, 2018