Category: Channel: Local

Better Business Bureau reviews are complex. Here’s what you need to know

As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the...

/ May 18, 2018

Why your media decisions matter for campaign location attribution

Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that means the location data industry desperately needs more standardization and transparency to inspire that trust. For...

/ May 17, 2018

Let’s face it — clickbait works. Here’s how to use it to your advantage

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results pages (SERPs). That means you’ll get more clicks on call-to-action (CTA) elements on...

/ May 2, 2018

Hooray! Google My Business descriptions are back

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description...

/ May 1, 2018

Waze and Carto team up for location-based urban intelligence

A ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience and competitive insights, offline attribution, store visits and similar use cases. However, the data has many...

/ April 23, 2018

SMB marketing survey finds only 3% use outside agency or vendor

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing...

/ April 6, 2018

Why we need to fight fake reviews

I have a growing concern about fake online content. Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the problem is continuing to get worse, much worse....

/ April 2, 2018

6 smart e-commerce lessons to boost local business

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach...

/ February 28, 2018

Measuring real-world foot traffic results from 3 quick-service restaurant campaigns

Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To...

/ February 21, 2018

How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition...

/ February 14, 2018