Category: Features & Analysis

Ask the SMXperts: The latest in advanced technical SEO

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian...

/ May 11, 2018

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development....

/ February 16, 2018

How Intel uses real-life stories to build campaigns around its B2B technology solutions

When Alyson Griffin took over Intel’s B2B marketing strategy in July of 2016, the technology brand had been focusing its dollars and resources on its consumer marketing and PC marketing. “The marketing before July of 2016 was ecosystem marketing —...

/ February 15, 2018

For Reduxio’s CMO, diversity is key to building a winning marketing organization

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress...

/ January 22, 2018

To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools

After being part of the Xerox team for four years, Toni Clayton-Hine was named CMO in January of this year. In her role leading the brand’s marketing strategy, Clayton-Hine says she aims to build connected experiences across the board for...

/ November 20, 2017

Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy

In May of this year, Aditi Gokhale was named Northwestern Mutual’s first-ever chief marketing officer. “My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization nearly a year and...

/ November 8, 2017

Ceridian CMO says internal communications are key to branding through an acquisition

Five years ago, Ceridian, a human resources management platform, acquired Dayforce, a cloud application focused on managing the entire employee process from hire to retire. “Ceridian had always had its roots in payroll,” says Ceridian CMO Kristina Cleary. “It was...

/ October 31, 2017