Category: Interviews

Working with an AI vendor: How marketers can take the leap

If you’re a marketer in 2018, it’s likely you’ve at least thought about using artificial intelligence to power automation in your company. How can you not, given the hype. But what must marketers know before taking the leap? “I think...

/ September 18, 2018

Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week,...

/ September 7, 2018

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development....

/ February 16, 2018

How Intel uses real-life stories to build campaigns around its B2B technology solutions

When Alyson Griffin took over Intel’s B2B marketing strategy in July of 2016, the technology brand had been focusing its dollars and resources on its consumer marketing and PC marketing. “The marketing before July of 2016 was ecosystem marketing —...

/ February 15, 2018

Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad

Last year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its OdorClear Technology, creating a 30-second Super Bowl commercial titled, “America’s Halftime Bathroom Break.” “Our objective to...

/ February 1, 2018

For Reduxio’s CMO, diversity is key to building a winning marketing organization

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress...

/ January 22, 2018

Peloton Cycle & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday

Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most profitable holiday season on record, set to bring in more than $100 billion in online...

/ November 22, 2017