Category: Sponsored White Papers & Webinars

Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable...

/ July 16, 2018

How to implement an Account-Based Marketing strategy

Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection. Account-Based Marketing...

/ July 13, 2018

Key Marketing Ops Capabilities to Boost Revenue

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough...

/ July 11, 2018

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to...

/ July 5, 2018

The Rise of Voice — What the increase in voice assistants and AI means for business

AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how...

/ June 29, 2018

Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this...

/ June 27, 2018

Content optimization vs SEO- What’s the difference?

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather...

/ June 25, 2018

10 ways to increase calls from paid search

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70 percent of consumers using...

/ June 21, 2018

2018 paid search benchmark report from Adthena — How do you compare?

A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence...

/ June 20, 2018

Find the right marketing automation software for your business

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage...

/ June 15, 2018