Category: Sponsored White Papers & Webinars

Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with...

/ May 21, 2018

Enable attribution across all channels, platforms and devices

It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and...

/ May 17, 2018

State of Digital Marketing Analytics in the Top 1000 Internet Retailers

This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical. “State of Digital...

/ May 15, 2018

What is ad effectiveness, and how does it help your business?

Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points. But the price of assumption-driven marketing is high, and,...

/ May 10, 2018

What is ‘Integration Platform as a Service (iPaaS)?’ Learn everything you need to know

It’s no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable...

/ May 8, 2018

The 5 big disruptions to marketing in 2018

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in...

/ May 4, 2018

Unifying your search and social ad strategies

Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search...

/ May 1, 2018

New date! Customer data strategies & identity resolution webinar

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself...

/ April 25, 2018