Category: Sponsored White Papers & Webinars

Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar

How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can...

/ September 20, 2018

Google Analytics 360: A Buyer’s Guide

It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms in your martech stack. Unfortunately, this may mean that you...

/ September 14, 2018

Guide to the top marketing automation platforms

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of...

/ September 12, 2018

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer...

/ September 10, 2018

Using Voice Search to Transform Your Local Search Strategy

More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per month. Now is the time to put your Voice Engine Optimization (VEO) strategy...

/ September 6, 2018

Protect Your Brand: The best defense is a good offense

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with...

/ September 4, 2018

Learn how to navigate Google’s Comparison Shopping Services

In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found...

/ August 30, 2018

Planning and creating the perfect landing page

Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you...

/ August 28, 2018

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide

The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of...

/ August 24, 2018