Category: Retargeting & Remarketing

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...

/ May 18, 2018

The story of data, Part 2: Where are we now?

Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in an era of personalization that started...

/ May 16, 2018

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Google has told media buyers who use its data transfer service that they will no longer be able to use a DoubleClick ID, multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s...

/ May 14, 2018

Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve...

/ May 9, 2018

IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience

The Interactive Advertising Bureau (IAB) unveiled its “Guidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within over-the-top television (OTT) environments,” according to the press release announcing the news. OTT environments include smart...

/ April 4, 2018

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a...

/ February 23, 2018

Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform

A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new mobile messaging platform. The company, Attentive, has had its platform in the field for the last eight months,...

/ February 9, 2018

Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns. Users can see who’s remarketing to them There is now a...

/ January 29, 2018

Digital advertising in 2018: 5 trends to watch

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape...

/ December 19, 2017

AI marketing and the journey through the uncanny valley

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge...

/ December 18, 2017