Category: Retargeting & Remarketing

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

As the digital advertising landscape evolves, so must the rules governing it. Responding to industry changes such as an increase in contextual targeting, the Media Rating Council (MRC) announced proposed updates to its existing ad verification guidelines Tuesday. The changes —...

/ July 13, 2018

SMX Advanced recap: Audience targeting in a privacy-centric world

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill...

/ July 4, 2018

Ask the #SMXpert: Smart B2B SEM Tactics

The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really Smart Tactics” session held during Search Marketing Expo (SMX) West 2018. Intro Challenges facing business to business (B2B)...

/ June 20, 2018

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors. The tool allows publishers to create and display a message that lists the ad...

/ June 11, 2018

The story of data, Part 4: Will it ever be truly secure?

As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been consumed with news stemming from revelations that data firm Cambridge Analytica used data from Facebook...

/ May 31, 2018

5 PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach...

/ May 29, 2018

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...

/ May 18, 2018

The story of data, Part 2: Where are we now?

Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in an era of personalization that started...

/ May 16, 2018

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Google has told media buyers who use its data transfer service that they will no longer be able to use a DoubleClick ID, multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s...

/ May 14, 2018

Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve...

/ May 9, 2018