Category: Search Marketing

Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari,...

/ May 18, 2018

Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A is from “Using Search Ads and Social to Deliver The Ultimate Knockout Punch” with AJ...

/ May 17, 2018

Attention + intensity: Tips for navigating the new age of media strategy

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of...

/ May 11, 2018

Link building is complicated: A rebuttal

Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it, something surprising happened. I actually disagreed with her. Well, I sort of disagree with her. I do agree the...

/ May 8, 2018

Has Amazon ended its Google Shopping campaigns?

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down...

/ May 7, 2018

The ultimate guide to bot herding and spider wrangling — Part Two

In Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the search engines know what’s important and some common coding issues. How to let...

/ May 4, 2018

How to use good ol’ PPC to support fun and creative branded content

Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budget is...

/ May 2, 2018

Let’s face it — clickbait works. Here’s how to use it to your advantage

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results pages (SERPs). That means you’ll get more clicks on call-to-action (CTA) elements on...

/ May 2, 2018

Is responsive web design enough? (Hint: No)

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics: A majority of Google searches...

/ May 1, 2018

Why do we overcomplicate link building?

People regularly ask me what tactics and strategies I can share with them about link building. When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of...

/ April 25, 2018