Category: Search Marketing

Should marketers own programmatic accounts as they do with SEM & Social?

Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article,...

/ July 5, 2018

SMX Advanced recap: Audience targeting in a privacy-centric world

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill...

/ July 4, 2018

Turning Your Data Into Compelling Stories – SMX Advanced Recap

This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth Consulting Bill started the session by sharing experiences he’s had in trying to sell stories about his data. To be effective...

/ June 21, 2018

Ask the #SMXpert: Smart B2B SEM Tactics

The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really Smart Tactics” session held during Search Marketing Expo (SMX) West 2018. Intro Challenges facing business to business (B2B)...

/ June 20, 2018

SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell

SMX Advanced attendees were treated to a rock-star lineup of paid social media marketers. Our presenters spoke to the crowd about how we should be using social media to engage users, move them down the funnel and give them the...

/ June 19, 2018

LiveRamp brings its search targeting to Bing Ads

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service....

/ June 15, 2018

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. With the changes, users can turn off some of...

/ June 15, 2018

How will GDPR affect PPC marketers in the US?

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may...

/ June 12, 2018

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One...

/ June 12, 2018

Ask the #SMXperts series — Advanced audience targeting

The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator...

/ June 8, 2018