Category: Statistics: General

SMB marketing survey finds only 3% use outside agency or vendor

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing...

/ April 6, 2018

Nearly 70% of marketing executives plan to spend more on marketing technology in 2018

According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to spend more on marketing technology in 2018. Thirty percent of the survey respondents said they will be spending anywhere from...

/ December 18, 2017

Amazon gets top net-promoter score among SMB vendors according to survey

There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small businesses (SMBs), which represent more than 95 percent of all US businesses. But the market is mostly opaque to these...

/ November 1, 2017