Category: Channel: Mobile Marketing

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising...

/ May 18, 2018

Australian privacy regulators examining Google’s Android location-data collection

European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a...

/ May 15, 2018

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding...

/ May 11, 2018

Android P: AI inside and simplification outside

Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose...

/ May 9, 2018

EU Commissioner: Two remaining antitrust cases against Google ‘advancing’

While Google’s appeal of the $2.9 billion (€2.4 billion) fine imposed by the European Commission in 2017 makes its way forward, EU Competition Commissioner Margrethe Vestager told colleagues that the other two antitrust cases against Google were “advancing.” That’s according...

/ April 19, 2018

Brands, please stop ruining the consumer mobile journey with desktop experiences

People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t...

/ April 10, 2018

Case study: Digital out-of-home and mobile-location deliver offline success for REI

At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be very effective. A case in point is REI’s ongoing #OptOutside...

/ April 10, 2018

What mobile marketers really need to know about deep linking

I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, enabling personalization and driving conversions. In the highly competitive world of...

/ April 4, 2018

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on...

/ March 30, 2018

Apple iOS 11.3: Business Chat and privacy as a marketing tool

Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question...

/ March 30, 2018