Category: Channel: Mobile Marketing

Report: Smart speaker ownership driving voice adoption on smartphones

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over...

/ July 20, 2018

Gartner releases first Magic Quadrant on mobile marketing platforms

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of...

/ July 20, 2018

WildFire launches virtual coin platform to promote app discovery and engagement

A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and used. Based in the Detroit metropolitan area, WildFire makes a software development kit (SDK) or...

/ July 19, 2018

Why the local search marketplace would benefit from a super-app

Trying to figure out consumers’ path to purchase has always been a search for the Holy Grail. The adoption of digital media, mobile devices and social platforms has complicated the path further as consumers spread their time and attention over...

/ July 18, 2018

Google hit with largest-ever $5 billion antitrust penalty in Android case

It’s the largest antitrust fine ever imposed by the European Commission (EC) and nearly double the last antitrust fine Google received over alleged abuses in shopping search. Earlier today, the EC announced a €4.3 billion (roughly $5 billion) penalty and...

/ July 18, 2018

Third-party app store owner files EU complaint about being blocked by Google

As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements for Android handset makers, a small third-party app store competitor called Aptoide has filed a complaint with the EC, asserting that Google...

/ July 12, 2018

Report: Second big EU antitrust fine against Google coming next week

Reports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro fine against Google parent Alphabet. Beyond the fine, the EC will likely demand changes in the company’s rules for...

/ July 9, 2018

Analyst firm: Smart speaker market will reach 100M units by year-end

Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further estimates that there will be 225 million smart speaker users by 2020. It’s not entirely clear what...

/ July 9, 2018

Mobile is taking over the customer journey

With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, the smartphone is the gateway to discovery. Smartphones, popular apps and on-demand...

/ June 26, 2018

In major privacy win, US Supreme Court says cops need warrant to access cell phone location

Police will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down today, in a victory for privacy advocates. The 5-4 decision (.pdf) brings mobile phone location...

/ June 22, 2018