Category: Channel: Mobile Marketing

Branch buys TUNE’s attribution platform

Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch...

/ September 13, 2018

iOS 12 release gives users more power, marketers more options

On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make...

/ September 12, 2018

Adobe: 47% of smart speaker owners using device in shopping process

After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart...

/ September 11, 2018

Virtual reality enters its ‘trough of despair’ as shipments decline

According to analyst firm International Data Corporation (IDC), global shipments of virtual reality (VR) headsets were down about 34 percent year over year in the second quarter. The company put a brave face on the decline, saying, “IDC expects this...

/ September 6, 2018

Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality

The throttling has begun in earnest. According to a report from Bloomberg based on a study from Northeastern University and the University of Massachusetts, telecom companies have taken advantage of the end of net neutrality to begin slowing delivery of...

/ September 4, 2018

Google expands Assistant device network, adds polyglot support

Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is expanding multilingual support and announcing a raft of new partners. Among the laundry list of announcements, users will now...

/ August 30, 2018

Survey: Teens cutting back on mobile screen, social media time

According to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much. The study finds that those between 13 and 17 are consciously trying to reduce their screen...

/ August 23, 2018

Chrome browser to update to material design ‘across all operating systems’

Based on Google Chrome enterprise release notes, The Verge reported that Google’s browser will get a “new design across all operating systems.” That will bring material design aesthetics to all platforms. The design changes reportedly will be most pronounced on iOS,...

/ August 22, 2018

Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking

A California resident named Napoleon Patacsil has filed a lawsuit against Google in federal court (Patacsil v. Google, Inc.) seeking class action status. The suit alleges personal injuries in the form of various California privacy violations stemming from “surreptitious monitoring”...

/ August 21, 2018

Report says Google to launch own smart display in time for holidays

Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the device fails to live up to the promise of a “smart speaker with a screen.” With...

/ August 17, 2018