Category: GDPR

Report: Most consumers think companies aren’t doing enough to protect their data

Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of...

/ July 10, 2018

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping...

/ July 6, 2018

California lawmakers approve highly contested new data privacy rules, staving off a November ballot initaitve

California Governor Jerry Brown signed a bill Thursday that will give residents of that state the highest level of data privacy protection in the nation. The California Consumer Privacy Act gives consumers an array of new rights, including the right...

/ July 2, 2018

Now that GDPR is here, what do US companies do if they have a breach?

With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General...

/ June 29, 2018

Survey: 58% will share personal data under the right circumstances

Another day, another survey on consumer privacy. And like many of the others, a new survey (.pdf) from Acxiom and trade group DMA seeks to put a positive spin on mixed results. The big takeaway is that most US consumers...

/ June 20, 2018

How will GDPR affect PPC marketers in the US?

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may...

/ June 12, 2018

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors. The tool allows publishers to create and display a message that lists the ad...

/ June 11, 2018

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences

“The administrator of a fan page on Facebook is jointly responsible with Facebook for the processing of visitors to the page.” That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU)...

/ June 7, 2018