Category: GDPR – General Data Protection Regulation

Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads

Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs for non-targeted mobile ad inventory. That’s a key finding in a recent report from mobile ad platform Smaato, “Global Trends...

/ September 12, 2018

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental...

/ August 28, 2018

The United States finally starts to talk about data privacy legislation

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it...

/ August 13, 2018

Quantcast reports more than 90% of visitors to EU domains grant GDPR consent

After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data Privacy Regulation (GDPR) rules? That appears to be what’s happening with the Quantcast Choice consent management platform,...

/ August 10, 2018

Namogoo launches service to track personal data leakage through third parties

Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the...

/ July 19, 2018

OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into effect on May 25, along comes the newly enacted California Consumer Privacy Act (CCPA). Like GDPR,...

/ July 17, 2018

TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end

Almost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say they will be compliant by year’s end — but only 20 percent believe they are now. So says “GDPR...

/ July 13, 2018

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping...

/ July 6, 2018