Category: Channel: Martech: Management

Here’s why The New York Times broke down its martech and engineering silos

Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and...

/ September 21, 2018

Working with an AI vendor: How marketers can take the leap

If you’re a marketer in 2018, it’s likely you’ve at least thought about using artificial intelligence to power automation in your company. How can you not, given the hype. But what must marketers know before taking the leap? “I think...

/ September 18, 2018

Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week,...

/ September 7, 2018

Martech continues its explosive growth, but are we facing an overload?

Each year, Martech Conference Chair Scott Brinker unveils a new graphic featuring the logos of all the martech solutions in the Marketing Technology Landscape. Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually...

/ September 5, 2018

Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other

As the number of martech companies putting out their shingles hits critical mass, many marketers are taking a look at how they can organize their teams to make the most of their martech stacks. For Shiva Mirhosseini, vice president of...

/ September 5, 2018

Salesforce promotes COO Keith Block to co-chief executive

Salesforce announced this week the promotion of Chief Operating Officer Keith Block to co-chief executive officer. Block will lead the company with current CEO and Co-Founder Marc Benioff. Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based...

/ August 13, 2018

New report: Consent management platforms are purchased less often than other privacy tools

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. Not so, says...

/ July 26, 2018

Rent, buy or train? How to accelerate strategic marketing operations

Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations function is even harder. What makes this so challenging is finding the right people with the right skill sets to build a strategic...

/ July 17, 2018

Is your customer the unifying thread? How to do martech right

In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term martech or stack was in play. During our meeting, my contact handed me a single...

/ June 18, 2018

Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’

With the recent acquisition of Semantic Machines, Microsoft is bolstering its commitment to conversational artificial intelligence (AI). David Ku, Microsoft corporate vice president and chief technology officer for AI and research, announced the news on Monday. Microsoft says that the Berkeley-based...

/ May 22, 2018