Category: Google: Analytics

Google announces Google Marketing Platform Partners program

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. Google...

/ June 29, 2018

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at this week’s Cannes Lions Festival, the newly launched YouTube creative suite involves four new tool sets: Video Experiments,...

/ June 20, 2018

5 things to check if your traffic suddenly drops

No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google...

/ June 19, 2018

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors. The tool allows publishers to create and display a message that lists the ad...

/ June 11, 2018

Google issues updated GDPR guidance to publishers on how to gain consent from users

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules...

/ May 14, 2018

More companies announce GDPR compliance efforts as the deadline for enforcement looms

With a little less than two months until the General Data Protection Regulation (GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a steady stream of...

/ April 17, 2018

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys...

/ April 12, 2018

Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The...

/ April 9, 2018

The ultimate guide to bot herding and spider wrangling

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more bloggers to link to me? How can I get people...

/ March 8, 2018

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics

Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user...

/ March 7, 2018