Category: A-From MTT

Here’s why The New York Times broke down its martech and engineering silos

Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and...

/ September 21, 2018

With Marketo mega-deal, Adobe’s reach just got a whole lot wider

Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC research director Gerry Murray and program vice president Melissa Webster in a...

/ September 21, 2018

Adobe to acquire Marketo for $4.75 billion

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to...

/ September 20, 2018

Segment adds quality tracking for incoming data to its resume

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using multiple platforms, with the launch of a data governance product called Protocols. How does this help marketers? Segment provides a data...

/ September 20, 2018

Security firm shows how a second-hand Amazon Echo can become a spy

When a smart speaker aggregates customer data, or a car dashboard highlights the nearest McDonalds, the marketer and the consumer assume the devices can be trusted. But recent research by Israeli security firm vpnMentor raises red flags about whether the...

/ September 20, 2018

Shopify now lets stores create AR experiences for iOS 12

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser....

/ September 18, 2018

Contextual ads are back (again)

The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive content, in the modern practice of audience targeting, advertisers direct ads at users based...

/ September 18, 2018

Sizmek re-enters TV ad space with an Advanced TV Initiative

Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that includes connected, addressable and linear TV. What this means for Sizmek: In 2014, the Austin, Texas-based Sizmek...

/ September 18, 2018

Working with an AI vendor: How marketers can take the leap

If you’re a marketer in 2018, it’s likely you’ve at least thought about using artificial intelligence to power automation in your company. How can you not, given the hype. But what must marketers know before taking the leap? “I think...

/ September 18, 2018

iHeartMedia to acquire Stuff Media as podcasting continues its rise

iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that...

/ September 17, 2018