Category: A-From MTT

iHeartMedia to acquire Stuff Media as podcasting continues its rise

iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that...

/ September 17, 2018

Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will dive deeper into this topic in his presentation on “How IT and marketing...

/ September 14, 2018

Radius launches customer data platform for B2B

Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch...

/ September 13, 2018

Branch buys TUNE’s attribution platform

Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch...

/ September 13, 2018

Gartner’s Andrew Frank: Third-party validation of brands, content is coming

In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How...

/ September 12, 2018

Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads

Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs for non-targeted mobile ad inventory. That’s a key finding in a recent report from mobile ad platform Smaato, “Global Trends...

/ September 12, 2018

Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot

Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI to its B2B marketing platform, Pardot. In the spring of last year, the company introduced High...

/ September 11, 2018

HubSpot adds on-board video capability with Vidyard integration

Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with business video platform Vidyard. The new capability, which highlights the growing importance of video in business, operates inside the HubSpot...

/ September 11, 2018

Oath combines its ad tech assets under new Oath Ad Platforms brand

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad...

/ September 11, 2018

Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week,...

/ September 7, 2018