Category: A-From MTT

The Trade Desk launches its ‘Next Wave’

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new level of...

/ June 27, 2018

Squadhelp adds AI to help invent successful brand names

Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups. Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which...

/ June 26, 2018

AT&T buys ad exchange AppNexus

Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying programmatic ad marketplace AppNexus. “Ad tech unites real-time analytics and technology with our premium TV and video content,” AT&T Advertising and...

/ June 26, 2018

New report: Some ad campaigns are almost entirely robot traffic

If you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot traffic. That’s according to the first “Robot Traffic Report” (free, no registration) from New...

/ June 25, 2018

The future of TV advertising in today’s digital world

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back...

/ June 25, 2018

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out...

/ June 25, 2018

Adobe adds Attribution IQ, travel industry features and smart speaker targeting

Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 different models for...

/ June 22, 2018

Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.” The effort actually involves several separate...

/ June 22, 2018

Mobile marketer Leanplum buys Connecto’s conversational marketing

Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications. This week, the San Francisco-based firm added another capability for improving those relationships, announcing that...

/ June 21, 2018