Category: A-From MTT

Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers

A graph in Jumpshot’s new public site shows other major retailers are not shut out of certain Amazon-dominant categories. San Francisco-based Jumpshot collects web activity data from over a hundred million devices worldwide, and then makes insights on that data...

/ August 28, 2018

Tobii adds eye-tracking for 360-degree videos

Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based compaby has unveiled Tobii Pro Lab VR 360, extending eye-tracking to 360-degree videos. While VR environments are generated on-the-fly as 3D worlds,...

/ August 28, 2018

Are brands approaching a crisis in authenticity?

Google has demonstrated how its Duplex voice agent can successfully trick a hair salon into booking an appointment over the phone. “Deep fake” videos can now show live action footage of famous or otherwise people saying things they never said....

/ August 28, 2018

Podcasting continues its meteoric rise, creating more opportunities for marketers

Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23...

/ August 28, 2018

Forrester report: Video ad spending expected to hit $103B in 2023

Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That number is up from $90.7 billion this year. Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US) (free by...

/ August 27, 2018

AdTheorent launches Relationship Targeting

AdTheorent’s visualization of its Relationship Targeting Many data providers have gone way beyond collecting info about a individuals’ behaviors and background, toward mapping the social graphs of that person’s housemates, friends and relatives. Ad tech firm AdTheorent is putting that social graph...

/ August 24, 2018

[24]7 launches ‘emotional intelligence’ for its virtual agent

What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can offer a few words of consolation — and then pass the conversation on to a human agent. The...

/ August 23, 2018

Viant adds purchase-based targeting for CPG ads

Viant, the Meredith Corporation-owned ad tech company, is out with additional ways that CPG (consumer packaged goods) advertisers can target consumers through learning their purchase patterns. The company’s solutions are powered by its newly expanded partnership with CPG-focused market research company...

/ August 23, 2018

MeetEdgar offers automated variations for social posts for SMBs

Startup MeetEdgar provides a social media publishing application that lets small-to-medium-sized businesses (SMBs) write, schedule and post their social marketing posts to Facebook, Twitter, LinkedIn and, soon, Instagram and Pinterest. This week, the company — a virtual firm that is...

/ August 22, 2018