Category: A-From MTT

Don’t creep me out! Here’s how to get personalization right in programmatic

Programmatic is one of the most exciting channels for personalization. We have lots of data at our disposal, which we can use to tailor to whom we show ads, when we show it to them, and what we show them....

/ October 25, 2017

Persado now generates emotionally-targeted marketing messages for individuals

Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to generate emotionally-targeted marketing text for emails, snail mail, Facebook newsfeed ads, landing pages, display ads, and even messages...

/ October 25, 2017

Is your martech stack keeping pace with changing customer behavior?

In my previous article, I discussed the importance of delivering a great customer experience — and using Customer Lifetime Value — as a concrete, quantitative metric to understand how well your business is doing at delivering a great customer experience....

/ October 24, 2017

Skimping on deliverability spend? You’re hurting your email program

For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the services arm of a technology company handle this work. Done correctly, any of these can be viable options. Regardless of your...

/ October 24, 2017

The disruption of attribution is coming

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed inside a black box that may have contained as much magic as science. Marketers have had the unenviable...

/ October 24, 2017

RCS messaging takes a few more steps toward rocking mobile

Browser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to enable the first US-based transactions over Rich Communications Services (RCS) on Android devices, 3C...

/ October 24, 2017