Category: Apple

iOS 12 release gives users more power, marketers more options

On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make...

/ September 12, 2018

Top tech firms call for pro-business updates to federal data privacy laws

The Internet Association (IA) — a trade group representing major internet firms such as Facebook, Amazon and Alphabet/Google — called for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly passed...

/ September 12, 2018

Report: Google continues to gain global smart speaker share

Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company...

/ August 15, 2018

Apple’s HomePod makes modest gains against Echo, Google Home [Report]

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now says that Apple’s device has 6 percent of the US...

/ August 3, 2018

Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position

International Data Corporation (IDC) reported that Q2 smartphone shipments were down just under 2 percent annually. According to the tracking firm, “the drop marks the third consecutive quarter of year-over-year declines for the global smartphone market.” The report also asserts...

/ August 1, 2018

US market becoming a smartphone duopoly

Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operating system, with...

/ July 23, 2018

Report: Smart speaker ownership driving voice adoption on smartphones

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over...

/ July 20, 2018

Using push notifications for mobile app retention

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat...

/ June 14, 2018

How will GDPR affect PPC marketers in the US?

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may...

/ June 12, 2018

Apple’s latest ARKit preps augmented reality to become pervasive reality

This week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers Conference in San Jose, California, Apple introduced the next gen of its ARKit augmented reality platform. Version 2 allows multiple...

/ June 6, 2018