Category: Apple

All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last...

/ May 16, 2018

Report: Sales of Apple smart speaker stall

Sales of Apple’s HomePod smart speaker have stalled, according to new data from Slice Intelligence. Since its launch in January, HomePod managed to capture 10 percent of sales; however, more recently, sales have slowed significantly. The data, first reported by...

/ April 12, 2018

Apple iOS 11.3: Business Chat and privacy as a marketing tool

Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question...

/ March 30, 2018

Report: France suing Google, Apple over mobile developer contract terms

French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is seen as protecting French software developers against “abusive trade practices.” Le Maire reportedly said that there were “significant...

/ March 14, 2018

Report: Facebook leads other platforms for app-install ROI in performance index

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s...

/ February 23, 2018

In (partial) defense of Apple’s HomePod

Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized for several flaws. The consensus of the criticism basically...

/ February 14, 2018

Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant

Last week, Microsoft released a version of Cortana for the iPad. Cortana is already available for the iPhone but has now been optimized for larger iPad screens. It also is reportedly “20 percent faster,” according to the release notes. Cortana can...

/ February 12, 2018

Apple HomePod gets mixed reviews, Nest returns to Google

The battle for the smart home is well underway, triggered by the advent of smart speakers. Apple’s entry, HomePod, will finally be released tomorrow. Meanwhile, it was formally announced that Nest will become part of Google, which now has a formidable hardware division....

/ February 8, 2018

Survey: Amazon, Google top SMB ‘Trust Index’

Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores (NPS) from its member base. The company says it’s now monitoring “115 brands across 25 categories” and capturing ratings from more than...

/ January 30, 2018

As world waits for iPhone X sales, Apple Services has become a Fortune 100 business

There are numerous reports coming out out from financial analysts arguing that iPhone X demand is “soft” or below expectations. Apple will report its holiday quarter earnings on February 1, 2018. We probably won’t find out how many iPhone X...

/ January 22, 2018