Category: Apple: Siri

iOS 12 release gives users more power, marketers more options

On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make...

/ September 12, 2018

Who’s really winning the smart speaker market, Amazon or Google?

Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been...

/ August 16, 2018

Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?

Roughly a year ago, Amazon and Microsoft announced that they each would be integrating their respective digital assistants into the other’s platform and devices. Alexa becomes available on Windows computers (and Cortana-powered smart speakers), and Cortana will be available through...

/ August 16, 2018

Report: Google continues to gain global smart speaker share

Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company...

/ August 15, 2018

Apple’s HomePod makes modest gains against Echo, Google Home [Report]

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now says that Apple’s device has 6 percent of the US...

/ August 3, 2018

Report: Smart speaker ownership driving voice adoption on smartphones

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over...

/ July 20, 2018

Analyst firm: Smart speaker market will reach 100M units by year-end

Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further estimates that there will be 225 million smart speaker users by 2020. It’s not entirely clear what...

/ July 9, 2018

Apple’s WWDC 2018 keynote: An overview of the announcements

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several...

/ June 4, 2018

Report: Sales of Apple smart speaker stall

Sales of Apple’s HomePod smart speaker have stalled, according to new data from Slice Intelligence. Since its launch in January, HomePod managed to capture 10 percent of sales; however, more recently, sales have slowed significantly. The data, first reported by...

/ April 12, 2018

In (partial) defense of Apple’s HomePod

Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized for several flaws. The consensus of the criticism basically...

/ February 14, 2018