Category: Apple: Siri

Report: Smart speaker ownership driving voice adoption on smartphones

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over...

/ July 20, 2018

Analyst firm: Smart speaker market will reach 100M units by year-end

Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further estimates that there will be 225 million smart speaker users by 2020. It’s not entirely clear what...

/ July 9, 2018

Apple’s WWDC 2018 keynote: An overview of the announcements

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several...

/ June 4, 2018

Report: Sales of Apple smart speaker stall

Sales of Apple’s HomePod smart speaker have stalled, according to new data from Slice Intelligence. Since its launch in January, HomePod managed to capture 10 percent of sales; however, more recently, sales have slowed significantly. The data, first reported by...

/ April 12, 2018

In (partial) defense of Apple’s HomePod

Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized for several flaws. The consensus of the criticism basically...

/ February 14, 2018

Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant

Last week, Microsoft released a version of Cortana for the iPad. Cortana is already available for the iPhone but has now been optimized for larger iPad screens. It also is reportedly “20 percent faster,” according to the release notes. Cortana can...

/ February 12, 2018

Apple HomePod gets mixed reviews, Nest returns to Google

The battle for the smart home is well underway, triggered by the advent of smart speakers. Apple’s entry, HomePod, will finally be released tomorrow. Meanwhile, it was formally announced that Nest will become part of Google, which now has a formidable hardware division....

/ February 8, 2018

Has Apple already missed the smart speaker market?

With the recent news that Apple’s HomePod smart speaker wouldn’t ship until next year, the company is missing the critical holiday shopping season. This is a potentially momentous decision. Apple released a statement saying it needed “a little more time...

/ November 29, 2017

Voice search: Content may be king, but context is queen in the new voice-first world

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with tens of millions of voice-enabled home devices projected to be...

/ November 16, 2017

Siri, Safari and Google Search: What does it mean for marketers?

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers. First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing....

/ November 2, 2017