Category: How To Guides: Marketing Strategy

Ask the SMXpert: Google manual penalties explained

The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar Szymanski, with an introduction...

/ May 7, 2018

Searcher intent: The secret ingredient behind successful content development

Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for after clicking on an organic search result, that’s a success. Sounds easy enough, but things get complicated when there are multiple results that may...

/ May 2, 2018

Let’s face it — clickbait works. Here’s how to use it to your advantage

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results pages (SERPs). That means you’ll get more clicks on call-to-action (CTA) elements on...

/ May 2, 2018

Are your ads pointing to the right domain? Here’s a script to find out.

Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with human error: automation! I’d like to share a script that will help you stay on...

/ April 17, 2018

Want to target position 0? Here’s what you need to make that happen

We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic. We know the...

/ April 17, 2018

Here’s how to use Twitter to dominate the Google search results

Are you jealous of the big brands whose tweets appear in a cool carousel below their Twitter accounts on page one of Google’s search results? When you’re trying to occupy a lot of space for your name in the search...

/ April 17, 2018

How to outdo the PPC robots in shopping ads

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve...

/ April 12, 2018

Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer...

/ April 10, 2018

Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe this...

/ April 10, 2018

How to align SEO and sales teams so everyone benefits

It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and marketing gets mad at sales for not closing deals. For two areas so...

/ April 10, 2018