Category: Content Marketing

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

Podcasts are hot. Red hot. A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records, bringing in $314 million in 2017 — a full 86 percent more than in 2016,...

/ June 13, 2018

How to use domain names for marketing

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities...

/ May 23, 2018

Outbrain adds IAS integration to contextually shield for brand safety

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS). Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection....

/ May 17, 2018

Attention + intensity: Tips for navigating the new age of media strategy

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of...

/ May 11, 2018

Beyond keywords: What really matters in SEO content

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world. Bearing in mind also that “Content is queen,” it appears that...

/ May 9, 2018

Ask the SMXpert: Keyword research and copywriting

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A is from the Keyword Research and Copywriting for Search Success Bootcamp with Christine Churchill, with...

/ May 9, 2018

How to turn a boring email into an irresistible link pitch

Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your...

/ May 8, 2018

Link building is complicated: A rebuttal

Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it, something surprising happened. I actually disagreed with her. Well, I sort of disagree with her. I do agree the...

/ May 8, 2018

Ask the SMXpert: Google manual penalties explained

The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar Szymanski, with an introduction...

/ May 7, 2018