Category: Google: Maps

How the hospitality industry should approach online reviews and citations

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a...

/ September 17, 2018

Report: Arizona attorney general investigating Google location tracking

Roughly a month ago AP reported that Google continues to collect location data when ‘Location History’ is turned off.  The company acknowledged this and subsequently updated its help pages to clarify for users. Google uses location data for a number of...

/ September 12, 2018

Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking

A California resident named Napoleon Patacsil has filed a lawsuit against Google in federal court (Patacsil v. Google, Inc.) seeking class action status. The suit alleges personal injuries in the form of various California privacy violations stemming from “surreptitious monitoring”...

/ August 21, 2018

AP: Google collects location data when ‘Location History’ is turned off

Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated...

/ August 14, 2018

Do Google reviews impact local ranking?

In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back: We do not allow anonymous reviews today...

/ July 13, 2018

Google My Business Q&A: What you may be missing

Google has been releasing more and more features on Google My Business (GMB). Additions like posts, photos, videos, booking, business descriptions, reviews and more make optimizing your Google My Business listing a must for local business or digital marketing agency...

/ May 31, 2018

It’s time for local business to take voice search seriously

At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a hair salon appointment or making reservations at...

/ May 29, 2018

Yelp asks Europe to take new antitrust action against Google

According to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its dominance in local search” and is seeking a formal Statement of Objections (antitrust charges) against the company. The logic of the...

/ May 24, 2018

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search...

/ May 2, 2018

Hooray! Google My Business descriptions are back

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description...

/ May 1, 2018