Month: October 2017

Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The ROI of recommendation engines for marketing Oct 31, 2017 by Daniel Faggella Recommendation engines are...

/ October 31, 2017

13 outdated SEO tactics that should terrify you

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range...

/ October 31, 2017

How to ensure your external PPC account audit isn’t a waste of time

If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC accounts. Sometimes, your client will let you know in advance; sometimes, you’ll find out when...

/ October 31, 2017

The ROI of recommendation engines for marketing

Netflix’s long list of suggested movies and TV shows is a fantastic example of a personalized user experience. In fact, about 70 percent of everything users watch is a personalized recommendation, according to the company. Getting to that point hasn’t...

/ October 31, 2017

Connect with your audience across multiple channels and at scale

Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune out...

/ October 31, 2017

Vistar launches private marketplace for Digital Out-of-Home

The Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace. Called Marketplace Deals, it covers outdoor US and Canadian digital signage like billboards, bus shelter displays and screens...

/ October 31, 2017

Content Analytics launches retailers’ Scorecards for brands’ product pages

Content Analytics provides content management and analytical tools for brand product pages on big retailer sites. For instance, Samsung might use Content Analytics for managing the content of the page about its Galaxy Tab smartphone on the Walmart site. The...

/ October 31, 2017

Ad-mageddon! Ad blocking, its impact, and what comes next

Since the mid ’90s, the internet has been filled with examples of something tiny becoming something big — and changing everything. Ad blocking is another of those stories that will be told, in years to come, around smoldering tweet-fires by...

/ October 31, 2017

Ceridian CMO says internal communications are key to branding through an acquisition

Five years ago, Ceridian, a human resources management platform, acquired Dayforce, a cloud application focused on managing the entire employee process from hire to retire. “Ceridian had always had its roots in payroll,” says Ceridian CMO Kristina Cleary. “It was...

/ October 31, 2017