Month: October 2017

Tips to troubleshoot your technical SEO

There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but...

/ October 27, 2017

3 ways to build a better agency-client relationship

The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same....

/ October 27, 2017

Everything you need to know about the IAB ads.txt initiative

We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have access to the official merchandise they claimed to sell. Just ask this guy: But, while receiving a not-as-advertised fashion item...

/ October 27, 2017

Amex and Acxiom create a prediction engine based on purchase data

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service Acxiom — called Predictive Intent Segments — to use that spending data to predict which individuals are likely...

/ October 27, 2017

Protagonist adds action tools to its narrative analytics for brands

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the “underlying beliefs and motivations of consumers.” These messaging narratives were then made available to inform a client brand’s marketing strategy. Protagonist...

/ October 27, 2017

How to identify the best publishers to help you achieve your business goals

Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers are, you need to (a) understand your business objectives; and (b) have the data that allows you to understand...

/ October 27, 2017

Infutor launches a propensity marketplace of consumers interested in buying cars

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources...

/ October 27, 2017

Deloitte predicts e-commerce will outperform in-store spending this holiday season

After surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to spend a majority of their holiday budget online. The prediction is based on the survey question asking participants,...

/ October 27, 2017