Month: November 2017

SEO SWOT Analysis: Focus your efforts in areas that deliver results

When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns....

/ November 30, 2017

Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: To marketers, the future looks like touch point whack-a-mole Nov 30, 2017 by Mike Herrick The...

/ November 30, 2017

To marketers, the future looks like touch point whack-a-mole

If you’ve ever wondered what will replace the smartphone, the answer is that nothing will. Or actually, everything will. Pervasive computing will become the norm. After all, Gartner predicts there will be 20 billion connected things in existence by 2020,...

/ November 30, 2017

It’s time to get real about omnichannel marketing

When you stop to think about the evolution of marketing in the last decade alone, it’s pretty remarkable — especially how mobile has forever changed the way we engage with our favorite brands. The billboard, television or email campaigns of...

/ November 30, 2017

ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity

A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable “choose your own adventure” spin on ad personalization. Dubbed 4D Interactive Ads, as in breaking the fourth wall, the units...

/ November 30, 2017

Is establishing a brand-safety KPI a good idea?

The universal key performance indicator (KPI) to end all measurement metrics; an amalgamation of all that brands care about; a compilation of everything that agencies, suppliers and tech companies are forced to deal with for the betterment of the industry...

/ November 30, 2017

Report: Google to reabsorb Nest to better compete with Amazon in smart home market

According to a report in The Wall Street Journal, Google is considering bringing its smart home device unit, Nest, back under the Google umbrella. Nest was acquired in January 2014 for roughly $3.2 billion. Nest became part of Google’s “other...

/ November 30, 2017

Choosing an enterprise SEO platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while...

/ November 30, 2017