Month: November 2017

Marketing Day: AI marketing guide, display ad forecasts & GDPR enforcement

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The changing SERP: Understanding and adapting to dynamic search resultsNov 29, 2017 by Jim Yu Search...

/ November 29, 2017

The changing SERP: Understanding and adapting to dynamic search results

Consumer search behaviors are changing rapidly. According to a recent report from BrightEdge (disclaimer: my employer), 57 percent of searches now begin with a mobile device, and last year Google revealed that voice search has increased to about 20 percent...

/ November 29, 2017

Retailers, software might be eating your lunch, but it won’t eat everything

Run for cover! The “Retail Armageddon” is upon us. At least, that is, if we’re to believe all of the business pub headlines this holiday season. No doubt, things definitely appear to be at their most dire when you’re strolling...

/ November 29, 2017

The CMO’s guide to AI’s marketing impact for 2018

Given the rate of Artificial Intelligence dollars flowing into R&D — more than $30 billion a year — I think it’s safe to say we’ll be looking at a proliferation of AI-based tools in the very near future. It’s entirely...

/ November 29, 2017

Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers

Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media advertising will grow and that more conventional online display advertising will suffer in part because of viewability, brand...

/ November 29, 2017

Already the owner of Prime Day, Amazon dominates Black Friday & Cyber Monday mentions

In addition to being the exclusive owner of Prime Day, Amazon also has a stranglehold on Black Friday and Cyber Monday when it comes to brand association. According to Amobee, an analytics company that measures digital content engagement across more...

/ November 29, 2017

Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency with which they’ve been doing business for years. Our supporting role was to provide answers to anything...

/ November 29, 2017

GDPR enforcement may be driven by fears of liability

As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors — one that could drive compliance and one that could hinder it. The hidden factor that could drive...

/ November 29, 2017