Month: November 2017

After slashing programmatic exposure, P&G began advertising on more sites this summer

In July, when Procter & Gamble reported its quarterly earnings, the company said slashing digital ad spend by $140 million had “no negative impact on growth rate.” The company significantly cut back on the number of websites it advertised on...

/ November 2, 2017

AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic

Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before marketing platforms built performance ad models around that concept. GroundTruth (formerly xAd) was the first...

/ November 2, 2017

Marketing Day: Snap ad news, an interview with SmartCommerce CEO & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads Nov...

/ November 1, 2017

‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

At last week’s SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.” In this...

/ November 1, 2017

The ever-growing local search universe

For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a fantastic job of showing how vast and complex the search industry has become. The ecosystem visualizes the web...

/ November 1, 2017

SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season

With Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many e-commerce dollars as possible between now and the end of the year. And while most online shopping this...

/ November 1, 2017

How to scale local events

There’s no universal tool for finding local events. Many a startup has tried and failed, and now, Facebook and Google are competing to be the go-to app for “what’s happening around town.” For consumers, Facebook Events seem to be pulling...

/ November 1, 2017

Amazon gets top net-promoter score among SMB vendors according to survey

There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small businesses (SMBs), which represent more than 95 percent of all US businesses. But the market is mostly opaque to these...

/ November 1, 2017