Month: November 2017

Has Apple already missed the smart speaker market?

With the recent news that Apple’s HomePod smart speaker wouldn’t ship until next year, the company is missing the critical holiday shopping season. This is a potentially momentous decision. Apple released a statement saying it needed “a little more time...

/ November 29, 2017

Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town....

/ November 29, 2017

Looking to get out of the SEO business? Good!

It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on WebmasterWorld highlighted this fact when a poster lamented the challenges he has faced adapting to changes in...

/ November 28, 2017

How your website redesign can sabotage your paid search efforts

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, was difficult to use and didn’t have an easy way to convert prospects. But when we...

/ November 28, 2017

5 B2B marketing non-predictions for 2018

The year’s coming to a close, which means it’s time for B2B marketers to pull out their crystal balls and start theorizing about what’s in store for 2018. The list of predictions this year is likely to be long, given...

/ November 28, 2017

Marketing Day: Cyber Monday results, Facebook Messenger Broadcast & Jones Soda CEO interview

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Cyber Monday brings in a record $6.59B in online sales, with $2B coming from mobile Nov...

/ November 28, 2017

What’s the secret to getting new clients?

Using marketing automation in your pitch is a near surefire way to win over prospective clients. You get to demonstrate your expertise with the platform, and clients can see exactly what’s missing in their marketing strategies. In this Agency Perspective...

/ November 28, 2017

Cyber Monday brings in a record $6.59B in online sales, with $2B coming from mobile

Cyber Monday’s results are in, and according to Adobe, yesterday was the largest online shopping day in history, bringing in $6.59 billion in online sales. That’s more than $1.5 billion above Black Friday’s online sales haul. Adobe says Cyber Monday’s online...

/ November 28, 2017

Data fidelity matters, online and offline

Marketers are often wooed by the channel capabilities that technology offers. And why wouldn’t they be? Those capabilities are impressive — from display to social to email and so on, the technologies are cutting-edge and constantly getting better. But at...

/ November 28, 2017