Month: December 2017

Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three things marketers must do to better serve customers in 2018 Dec 29, 2017 by Matt...

/ December 29, 2017

Three things marketers must do to better serve customers in 2018

The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according...

/ December 29, 2017

Negative reviews from ex-employees are finally against Google’s guidelines

I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have learned...

/ December 29, 2017

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media...

/ December 29, 2017

How agencies are adapting to continued pressures on their business model

  The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018....

/ December 29, 2017

It’s not the trend that you need to watch for. It’s the trend inside the trend.

It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and they crash through you. And then you get...

/ December 29, 2017

Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: On Facebook, viral reach for branded-content ads eclipses standard ads Dec 28, 2017 by Tim Peterson...

/ December 28, 2017