Month: December 2017

Law firms spamming Google My Business: Don’t trust your money or your life to them!

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and...

/ December 1, 2017

Marketing Day: Pinterest ad boss exits company, Instagram business profiles & SEO SWOT analysis

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Swrve adds support for OTT TV apps Dec 1, 2017 by Barry Levine The expansion of...

/ December 1, 2017

Swrve adds support for OTT TV apps

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it...

/ December 1, 2017

How the end of net neutrality could affect online marketing

The impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at Stanford Law School’s Center for Internet and Society and an expert on net neutrality. If the proposal from...

/ December 1, 2017