Month: December 2017

We’re already seeing the fallout from Apple’s war on cookies

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser...

/ December 28, 2017

From algo to aggro: How SEOs really feel about Google algorithm updates

As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect our industry as a whole. Sure, we can perform test after test to see how...

/ December 28, 2017

Right behind the GDPR, there’s the ePrivacy Regulation

If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and...

/ December 27, 2017

Marketing Day: Local sponsorship campaigns, CMOs in the know & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Unique international trends require a unique marketing approachDec 27, 2017 by Brendan McGonigle Trends and interests...

/ December 27, 2017

Unique international trends require a unique marketing approach

It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate complicated family dynamics and read countless end-of-year lists. SEL reporter Amy Gesenhues recently summarized the annual...

/ December 27, 2017

Embrace a product manager mindset to improve 2018 SEO KPIs

For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions of pages. For the second half, I’ve been on the product side of a software-as-a-service platform designed...

/ December 27, 2017

2017: The year in B2B marketing innovation

For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.” For those of you still reeling from all the activity this year, I thought I’d take a few...

/ December 27, 2017