Month: December 2017

A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent of the sponsorship world. They connect with locals in metro-specific markets, and they’re a channel...

/ December 27, 2017

CMOs in the know: Our top 10 Marketing Strategies columns of 2017

As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what worked and what didn’t in the industry will help both you and your...

/ December 27, 2017

Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The enterprise business of SEO: Communicating to the C-suite Dec 26, 2017 by Jim Yu Columnist...

/ December 26, 2017

The enterprise business of SEO: Communicating to the C-suite

Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional success: how SEOs can communicate the performance of the organic channel more effectively across their organization and in...

/ December 26, 2017

Getting to know your B2B tech buyer

I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with another lesson: You’re not addressing just one target, but a whole...

/ December 26, 2017

6 ways ad agencies can thrive in an AI-first world

Artificial intelligence (AI) and machine learning have long been part of PPC — so why are AI and machine learning all of a sudden such hot topics? It is, in part, because exponential advances have now brought technology to the point...

/ December 26, 2017

Measuring how offline marketing drives website traffic: The fundamentals

You may still favor “old school” methods to get the word out about your website. But how do you track this offline marketing? If you don’t measure the success of your effort, you’ll never know if it’s giving you a...

/ December 26, 2017

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017

In 2017, there was no doubt that content was king, but it also became clear that content alone is not nearly enough to ensure success. That’s why our columnists covered strategies and tactics that allow marketers to produce the best...

/ December 26, 2017

Marketing Day: Leveling up attribution, a message to email marketers & the future of AI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 things SEO professionals should do consistently Dec 22, 2017 by Jeremy Knauff Columnist Jeremy Knauff...

/ December 22, 2017