Month: January 2018

Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What to get right before launching a global business Jan 31, 2018 by Thomas Stern Columnist...

/ January 31, 2018

What to get right before launching a global business

Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must...

/ January 31, 2018

Channel your inner explorer to find link-building prospects

Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the...

/ January 31, 2018

How location data accuracy leads to stronger personalization

Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests. Ultimately, this observed,...

/ January 31, 2018

6 hot trends travel brands should watch in 2018

From off-the-beaten-path locales to memorable experiences, travelers’ needs and wants are evolving, opening the door to new opportunities for savvy brands and impacting the way travel advertisers approach their marketing efforts. In an effort to discover how marketers can best influence...

/ January 31, 2018

Innovid partners with mobile ad platforms to upgrade VAST

The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support third-party measurement or interactive features, such as hotspots where users can request more info or a related...

/ January 31, 2018

Conversica expands channels, markets with Intelligens acquisition

This week, AI conversational firm Conversica is expanding its channels and its market with the acquisition of Santiago, Chile-based Intelligens.ai. Through this purchase, the company will add support for Messenger, Facebook, Slack and Skype to its current email and SMS channels,...

/ January 31, 2018

Big companies are treating Amazon like a branding channel

Big brands have been talking for an awfully long time about “acting nimbly” and instilling a “startup culture.” There’s a recognition that being data-focused and able to act quickly will help spur short- and long-term success. But one of the...

/ January 31, 2018

The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots

More than 20 advertisers have confirmed they will be making an appearance during Super Bowl LII on Sunday night. According to a recent Sports Illustrated report, this year’s Super Bowl brands will be spending, on average, over $5 million for...

/ January 31, 2018