Month: January 2018

Marketing Day: Link resolutions, DialogTech buys Swydo & Amazon product pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 18 link resolutions for 2018 Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us...

/ January 3, 2018

18 link resolutions for 2018

Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year. Here’s to a great start for all your marketing efforts! 1. Educate yourself more about link...

/ January 3, 2018

DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo

DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad. That data can then be exported via API to other tools, like marketing platforms, to...

/ January 3, 2018

The top Walmart and Amazon product page experiences of 2017

There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites. At...

/ January 3, 2018

Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMART goals for SEO Jan 2, 2018 by Marcus Miller How can you set and achieve...

/ January 2, 2018

SMART goals for SEO

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you...

/ January 2, 2018

Alibaba’s UC browser beating Google Chrome in Indian mobile market

The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street Journal is reporting that it’s beating Google’s Chrome in these large developing markets. Chrome is the most widely...

/ January 2, 2018

Empowered consumers are searching for the best and worst brands before they buy

The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve all heard the saying that a happy customer tells one person while an unhappy customer tells anyone who...

/ January 2, 2018