Month: January 2018

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid...

/ January 31, 2018

Are you getting credit for all of your organic visits from GMB?

As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the relevancy of our clients’ (or our own) sites so more people find them and check them...

/ January 30, 2018

Marketing Day: Ad fraud, Cisco study on data privacy & Facebook to prioritize local news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recognizing the subtle signs that point to possible ad fraud Jan 30, 2018 by Soo Jin...

/ January 30, 2018

Recognizing the subtle signs that point to possible ad fraud

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to advertising fraud in 2017. Such frightful statistics are putting advertisers on edge....

/ January 30, 2018

Customer loyalty: A key ingredient for successful local search results

Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know about already. If they were a regular or loyal customer, they wouldn’t need to...

/ January 30, 2018

Survey: Amazon, Google top SMB ‘Trust Index’

Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores (NPS) from its member base. The company says it’s now monitoring “115 brands across 25 categories” and capturing ratings from more than...

/ January 30, 2018

The 5 Big Disruptions to Marketing in 2018

Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what...

/ January 30, 2018

Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting

Having analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted advertising, PageFair is now trying to reinvent that wheel. The Dublin, Ireland-based firm has announced a joint initiative with eight other ad...

/ January 30, 2018