Month: January 2018

Cisco study: Data privacy issues can delay sales

Data privacy issues are not just a problem for compliance with the upcoming General Data Protection Regulation (GDPR). Concerns about data privacy can also be bad for completing sales. That’s a key takeaway in a new report from Cisco, its...

/ January 30, 2018

Bringing creative in-house: 8 steps for avoiding disaster

Clients are taking more and more of their programmatic work in-house, and that migration is now increasingly moving beyond media buying to include creative work. In fact, here at our company, we’ve seen at least half a dozen major clients...

/ January 30, 2018

How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise...

/ January 30, 2018

5 New Year’s resolutions for your PPC campaigns

It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders....

/ January 29, 2018

Marketing Day: New Adform study, Helpshift’s GDPR compliance tool & Facebook’s News Feed change

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New Adform study: Ads.txt is reaching ‘universal pickup’ Jan 29, 2018 by Barry Levine In the...

/ January 29, 2018

New Adform study: Ads.txt is reaching ‘universal pickup’

It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global sites on its ad tech platform finds that average adoption has now reached over 70 percent. In...

/ January 29, 2018

Helpshift adds a GDPR compliance tool

Compliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations. To take one example: There’s news from customer support platform Helpshift, which has announced a new GDPR...

/ January 29, 2018